Nothing succeeds like success. 

“Before success the gods have placed sweat of our brows.”

We like this motto not only because it is simply true, but also because we appreciate the author. Hesiod was a Greek writer, who worked as a farmer and livestock owner and possessed the exact combination of traits that we highly value: Cleverness, down-to-earthness and hardworking.

Good preparation leads to good results. No one would dispute that the cultural and communication differences between Chinese and German business partners could hardly be any bigger. And with communication, we are by far not only referring to the language barriers. Communication includes the non-verbal cues, behavior, etiquette, body language and formal conversation skills, which also play decisive roles.

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Do’s and Don’ts.

In our intercultural workshops and training courses, we focus on what is important when one side would like to communicate effectively and appropriately with the other. We will make you aware of potential pitfalls and offer important tips on how to work best with each other in daily matters and business dealings. We talk about everything from business culture to restaurant etiquette, work styles and managing employees to correct correspondence.

Let‘s talk about it!

Of course, we offer intensive Chinese and German language seminars, which are focused on the specific requirements and situations of a particular business dealing or a business trip.


International. Intercultural.

In the past, intercultural workshops were almost exclusively booked and attended by German companies which wanted to do business in China, yet recently we have noticed that there is an increasing demand for these offers in our Chinese subsidiaries. The Chinese are very hard workers and like being very well prepared for their business visit in Germany or a meeting with a German company in China.

Therefore, the following list of points is relevant for both China and Germany.


  • Cultural, economic, societal and political basis
  • Hierarchies, structures and special features of each society
  • Business culture, mentality, values and ways of negotiating
  • The way people lives
  • Basics of communicating with each (business) culture
  • Dealing with intercultural conflicts
  • Negotiation tactics
  • Body Language and physical contact
  • Specifical email and telephone requirements
  • Do’s and Don’ts
  • and much more …
  • Styles of doing business
  • Management and motivation of employees
  • Teamwork
  • Presentations
  • Business meetings and discussions
  • Leading successful negotiations
  • Building and maintaining business relationships
  • Business etiquette
  • Conflict resolution
  • Do’s and Don’ts
  • and much more …
  • Differences between personal and business life
  • Friends and acquaintances
  • Building and enjoying trust
  • Confidence
  • Small talk and taboos
  • Restaurant etiquette
  • Holidays and religious traditions
  • Do’s and Don’ts
  • and much more …



Neumühle 29
41812 Erkelenz

Tel.: +49 (0) 2431 - 97 28 77
Fax: +49 (0) 2431 - 78 59 15

Please contact us.